About Us

 pink phone
Call the Siren Doll Hotline
03 9416 1176

 Siren Doll, Sexy lingerie, because
“Life is meant to be Fun & Inspirational”
how did it come to be?

Welcome One and All.  
The name Siren Doll is now 40 years young, (since 1984) and came to be because of the meaning of the words.  
A Siren is Flashing, Loud, Red  the colour of Love  signifying danger and attention.
Sirens also being mystical, mythological mermaids that sat on the ocean rocks and with their entrancing singing would lure sailors to their death.
Doll not only mean’s a strong, beautiful woman but also means a handsome man.
What made up my mind that Siren Doll was the perfect name was that in 1984 no one l asked liked the name, which was more reason to love it, being the  Aquarian l am, you just cannot follow the crowd.

The love affair with color and fabric began at 6 years of age while sewing clothes for my Barbie Doll who of course came with the matching shoes, hats, bags, wigs and accessories.  
Which then transferred into making all my own clothes and then being asked by friends to make their one off’s and the word spread.
This kept me busy working away from home making original  fun clothes for the most wonderfull types of  creative people that  helped expressed the person they were, always colourful, tasteful, cheeky, fun, shocking, sexy, feminine and WOW.  
All the while people kept telling  me, that my fun clothing  was lingerie.

The Siren Doll store first opened in Collingwood  in 1997  by accident, after the house that my boyfriend and l had been renting had to be demolished and it was my boyfriends idea to open a store  downstairs and live upstairs on Johnston Street.  
2  sons later, that were not on my bucket list, but am glad came along, thanks to my boyfriend, (interesting why Fate brings people together) and  after many fun creative years in retail, surrounded by many  great people both customers and staff, Siren Doll moved to a  larger store in Richmond in 2018 to continue  creating  and living my passion of creating inspiration while having fun. Siren Doll is for everyone, no matter your size, age or sex.  

l started this journey  being inspired  by making clothes for my Barbie Doll,  only now my wonderful customers have been and still are my Barbie Doll.  
It’s because of  amazing Customers that Siren Doll is still going strong inspiring each other to be ourselves no matter what that is  and having fun along the way.
If you are in the area  and looking for inspiration or something in particular come  on in,  say hi l would love  to be of service and help you find what you are thinking of.

Until we meet,


If you can’t find what you’re looking for here, visit our retail store at: 49 Bridge Road, Richmond, Melbourne
Only retail stockiest of Pleaser shoes in Melbourne, with Pleasers arriving three times a week.
Over 100 styles to choose from, size 5 to 16 available.
Ring the store to see if we have your style in store, or order over the phone, with delivery in 5 days.  

    We carry in store most of the main sexy lingerie labels and hosiery brands, along with Pleaser shoes,  Feastival Gear, costumes, wigs, pasties, garters and accessories.

New Micro Cup Bikini’s with G.String Sets, in many colors, Neon and patterned spandex, with opening clips for easy removal. Small. medium and large cup bikini tops and scrunch bum, and tie side style  bottoms also.

Long stripper skirts with side clasp openings and long dresses in all styles and sizes, see-through and opaque.

3 piece Sexy Bra sets, Pleated Tartan, velcro opening mini school girl skirts  and matching bikini sets, padded bras, bodysuits, leotards, mini dresses, suspenders, garters, booty shorts, mini skirts, sexy little tops and much more online and loads more in our Richmond retail store.

Mix this with that,  because all sets can be separated to create your own unique look from head to toe. You may even surprise yourself with the result. “Life is meant to be FUN.”  
It’s what we love to do here at Siren Doll.
– Helena